What is Lead Generation and it’s Importance to VAs – A few months ago, I joined in one of the online courses in our <a href=’http://www.professionalvas-academy.com/’>Professionalvas-Academy</a> site about Search Engine Optimization (SEO). Later on the course, I learned it’s relation to lead generation and its importance for virtual assistants and any online entrepreneurs alike.

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In marketing, <a href=’http://en.wikipedia.org/wiki/Lead_generation’>lead generation</a> is the generation of consumer interest or inquiry into products or services of a business. Some people call them “list” but others treat them as gold.

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This is where sales, surveys and referrals come from and may be obtained through thorough marketing efforts and strategies.

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If you’re not so familiar with opt-ins, you may read my previous post about it. Meanwhile, let’s continue discussing about lead generation. 

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There are two methods to get leads. 

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1. Organic

2. Paid Advertising

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Organic leads come from unpaid online activities such as social media, blogs, videos, emails, newsletters or ezines

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<H2>Lead Generation’s Importance For Virtual Assistants and Business Owners</H2>

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For every business, it is important to generate “quality leads” and every business that knows about it strives hard for it.

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For example, you have 100,000 leads and converts 5% of it to sales. That’s already 5,000 customers buying from you. Yes, it’s a numbers game, too! That’s the reason why more and more people use opt-in pages to increase their leads that may soon turn into sales. What if you only have 1,000 leads? 5% of that is only 50 customers, giving you lesser chances of getting customers. See the difference? 

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Some marketing specialists have also found a way to increase the chances of converting leads to buyers by tweaking the opt-in page designs, the sales copy that goes with it, frequency of sending emails, joint ventures (leads sharing through affiliates) and other marketing strategies. 

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They all work but finding a good combination that would work for your chosen niche (product or services) and ideal market takes time a lot of  trial and error.

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Lead generation is a huge topic and a very important one. A few weeks ago, there is a lead generation network launched for a local real estate company here in Cavite, Philippines. The project is called Lancaster New City Cavite, one of the biggest real estate project in the country. 

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The idea of bringing their lead generation online is new to them but they decided to go with it anyway. They invited a group of bloggers, SEO experts, marketing enthusiasts and online influencers to join the network and be a part of the team that will generate leads for them. 

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This is a challenge and very new to me, too. In fact, I still don’t have a clear idea how to do it but I joined in order to learn more about it and gain experience.

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Anyway, I’m just sharing this lead generation project and everything I learn here will surely be shared, too. Watch out for it! If you happen to have a good idea, feel free to email me or write in the comments below. This is another exciting adventure for me and the VA business. 

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If  you are interested to buy or check out Cavite Properties here in the Philippines, you  might want to sign up and enjoy a free tripping that they will arrange for you. Just CLICK HERE and find out more about their beautiful houses and amenities. See you on my next post!

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